Fiona helps businesses (re)discover the mojo and build great brands. She believes we must remember to ‘walk in our customer’s shoes’.

She is a strategic, commercial brand professional with a proven track record at Board level. She has led brand transformations in a diverse range of retail businesses, including a business turnaround.

Since founding The Brand Inspiration Co in 2014 Fiona has helped shape the future of a wonderful range of growing brands at varying stages of development across a breadth of industry sectors.

She is a published author, speaker, advisor, mentor and thought leader. She is passionate advocate for diversity and inclusion and the development of the leaders of our future leaders.