Brand Strategy and Communication Planner
Sue has considerable expertise in brand and communication planning. She specialises in brand revitalisation and has helped to revive many declining brands by developing new visions.
Career Highlights:
Sue began her career in research, before moving to DMB&B as an account planner, and then to EURO RSCG, where she became a board director responsible for strategic planning. Her blue chip client credentials include Barclays Bank, Reebok and Proctor and Gamble, and in 1998 she won an IPA effectiveness award for her work on Direct Debit.
In 1993 she launched her own strategic consultancy, helping clients to breathe fresh life into their brands.
Sue is also an experienced researcher, with many years’ experience in a wide variety of markets including retail, not for profit and leisure. She believes that today’s consumers should be treated as marketing aware, and prefers to involve them in the marketing problem to engage their help in solving it.
Sue has an MBA and is an Industrial Fellow of Kingston University.
• Recent Clients: The Gleneagles Hotel, Verdict, Morgan
• Personal: Loves skiing and salsa
Contact: s.pedley@the-chambers.com or 07941 025019
